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Infographic – Trust barometer 2012
The 2012 Trust Barometer from global PR firm Edelman was released in January. Some interesting reading and some large movements in both the people that the public trusts as well as the sources which...
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Infographic – Online authority building
Check out this great new infographic Vertical Measures has created called The Authority Building Machine. It provides some details on key tactics that can be used to build authority for your website....
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Infographic – web data volume produced every minute.
Check out this great infographic from business intelligence company Domo. It explores some mindblowing stats about the incredible volume of web data generated every minute of every day. Naturally one...
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Video content formats and audience engagement
Video content marketing and communication is about achieving audience engagement and effectively communicating the desired message to this audience. Whenever we start on a content marketing project we...
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Video content distribution and platforms
In this post we will explore some of the other key factors in a successful video content strategy outside of the creation of amazing and compelling video content. Namely getting your content strategy...
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Social media and content for organizations
I was having a conversation with a colleague recently about the value of social media, content marketing and building a community around your brand. The discussion continued (for a while as we are...
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Youtube and video content marketing
A while back Youtube released this great little video and announced that its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being...
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Edelman Trust Barometer
This year is fast coming to a close, and with that in mind it is time to start looking ahead to 2014. One event that we are looking forward to in the new year is the release of global PR consultancy...
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Video SEO and SERPs – ultimate rich snippets?
We just came across this massive video SERP (Search Engine Results Page) integration in google search – pretty incredible in terms of visibility and very significant for those focussed on the creation...
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Key Opinion Leaders and Content Marketing
The idea of brands and marketers using key opinion leaders (KOLs) to influence demand and expand communication reach is not a new concept, but in the information-saturated digital world people...
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